Your Curb Appeal Must Be Revamped
For you to be able to increase footfall at your retail store, your store windows and storefront needs to unique, captivating and irresistible. Store owners who have large crowds walking into their stores have understood the need and necessity for increased curb appeal. One guaranteed way in which you can improve the curb appeal of your retail store is by displaying the products creatively and vibrantly on your store window. Additionally, if the sidewalk outside your store is broken and uneven, contact the local authorities and have it fixed at the earliest. These simple gestures play an important role in increasing the curb appeal of any retail store.
Install Festive Decorations At Your Store
Being in sync with the local vibe of your city can play a significant role in roping in walk-in customers. You can decorate your retail store with pretty decorations that are in theme with upcoming festivals. For instance, in February, the decorations that you put up in your store window and around the display area can have hearts and cupids and more. During Christmas time make sure you install a charmingly decorated Christmas tree outside your store and hang up stockings around the fireplace and walls of the store. This too will help you increase footfall in your store.
Decorate Your Store With Faux Landscaping Products
Another guaranteed way in which you can rope in walk-in customers is by making your store aesthetically appealing by installing faux landscaping products inside and outside the store. There are several different varieties of artificial landscaping products that you can opt for. The area just outside your store can be decorated with large trees. Inside the store, you can choose artificial potted pine trees, palm trees and more. Not only will this help in making your store look more attractive and welcoming to prospective customers, but it will also play a significant role in giving your employees a calming and motivating vibe.
Have An Interactive Sales Person Stand Outside Your Store With A Demo Product
Having interactive salespeople can work wonders in increasing sales. If you can get one of your sales person to stand at the entrance of the store with a demo product and get him to interact with and lure in pedestrians and people passing by, it can play a significant role in increasing footfall in your retail store.
Keep Your Store Clean And Tidy
Nobody likes to walk into a store that’s messy and unkempt. If you wish to increase the footfall in your retail store, you need to ensure that you keep the shop clean and tidy. Make sure that the floors of your store are swept every day, the windows too should be regularly cleaned or washed, the clutter of any kind within the store must be avoided. When a prospective buyer sees a neat and tidy store from a distance, he or she is more likely to walk into the store to browse through the products.
Make Sure That Your Sales Staff Look Occupied With Work
You can’t expect to have increased footfall in your store if your sales staff look bored or unoccupied. If you want customers to flow in, your sales staff need to look like they are extremely busy and not dull or uninterested. When customers see that salespeople at a store are sitting idle, they may feel like the store hardly has any sales because of poor quality products. This may end up reducing your footfall to a major extent. Prevent such a situation by ensuring that your salespeople look busy yet welcoming.
Complimentary Services Can Help Increase Footfall
If you are selling products that require regular maintenance and care, you can offer complimentary maintenance services to customers. When customers flow in for their monthly maintenance services, they will end up browsing through your store as they wait for their product to be serviced. If you have new products, there are chances that the interest of your customers will be piqued and they may end up buying something from your store as they wait. This idea is particularly useful for jewelry stores, electronics shops, and other such retail outlets. Additionally, for this idea to work, you need to offer free servicing and maintenance.
Organise Dinner And Drinks At Your Store
Organising drinks and dinner, or coffee and snacks at your store on a quarterly basis and allowing customers to flow in can play a major role in increasing your footfall. When pedestrians and people passing by seeing the hustle and bustle at your store, they will be intrigued to stroll in and check out the products and also check out what the hype is about. Additionally, when you invite loyal customers for such quarterly meals, your staff members and salespeople will interact with them and be able to gauge the shortcomings in the store and also understand what more customers expect from your brand.
Increasing footfall in your retail store can be extremely easy and requires smart marketing ideas. Just follow the tips as mentioned above and ideas and witness the surge in the footfall at your store.
You can now increase the footfall at your retail store with simple and easily executable ideas that require minimum expenditure. These tried and experimented ideas have worked wonders with retail brand stores from across the globe.