Make Sure The Area Outside Your Store Is Clean
Nobody likes to walk into a store where the outside area is dirty and messy. To capture the attention of people passing by, you need to ensure that the outside part of your store is immaculate. Make sure that your storefront is properly swept at least once a day. Further, if the sidewalk outside your storefront is broken and uneven, make sure that you contact the local civic authorities to get this problem fixed. A clean and neat storefront is more likely to attract more walk-in customers.
Install Faux Plants At Your Storefront
Another way to grab the attention of people passing by your store is by making sure that your store looks pretty and inviting. You can enhance the overall vibe of your retail store by installing artificial trees and plants at the entrance and inside the store itself. You can opt for pretty palm trees for your storefront to give the surroundings a fun, relaxing and tropical vibe. You can decorate the interiors of your store with artificial wildflowers, pretty hanging baskets and other potted plants. This basic tweak in presentation can play a major role in grabbing the attention of a passerby.
Put Up Boards For Complimentary Services
Almost nobody can resist complimentary services offered by a store. If you are selling the kind of products that require regular servicing and maintenance, you can offer complementary services to customers. Putting up a proper signboard outside your storefront and mentioning the availability of free and complementary services will capture the attention of anyone passing by your store.
The Display Windows Should Be Clean And Captivating
Any store that wants to increase the number of walk-in customers needs to have clean and attractive display windows. If you have mannequins in your display window area, make sure that the mannequins look stylish, trendy and fun. If you are placing handbags or shoes in your display window, ensure that they are placed properly and visibly so that they can easily capture the attention of any passerby. Jewellery stores should make sure that any jewelry that is placed in the display window is properly assembled on a jewelry stand. Further, you also need to make sure that the windows are scrubbed clean on a daily basis, and that dust and dirt aren’t obstructing the vision of a passerby.
Sales Staff Should Look Busy Yet Welcoming
If your sales staff is going to look bored, uninterested and arrogant, no passerby will want to set foot inside your store. To capture the attention of any passerby, your sales staff needs to look warm and welcoming. Further, if your sales staff seem like they are sitting idle and without any work that too can completely put off a potential walk-in customer.
Go Festive For The Holidays
Nobody likes to walk into a store that is looking dull and drab during the holiday seasons. If you require grabbing the attention of any passerby, you need to make sure that you decorate your store in sync with the holiday season. Make sure that your decorations are unique and stand out from all other stores on your street. You can decorate your storefront for holidays like Christmas, Valentines, New Years and other festivals.
Have A Small Free For All Tea Party Once Every Few Months
Another brilliant way to capture the attention of any passerby is by having a free for all tea party every few months. While this idea may end up bringing you a lot of freeloaders, it will also result in roping in genuine customers and purchasers. Even the people who are just there for the food and the snacks will be tempted to browse through the products that you have on display and may just end up buying a lot of your stock.
Hand Out Flyers And Free Samples At The Storefront
Nobody can resist a free sample. One way to grab the attention of any passerby is by handing out flyers and free samples. For instance, if you manage a bakery, you can have one of your salespeople stand outside with a basket of freshly made chocolates and hand them out to people passing by. Once a passerby sinks his teeth into your delicious chocolates, he will be tempted to come in and browse through the other baked products that you have to offer. Additionally, never underestimate the power of an informative flyer. Handing out flyers that carry detailed information about your products and services may just help to catch the attention of a passerby. If you have a kids store, you can even get a salesperson to dress up in a fun costume and wait by the storefront to lure children into your store.
Grabbing the attention of any passerby is very simple and easy. You just need to know what a prospective customer would want concerning services and products and make that you provide them. You don’t even need to spend large sums of money on marketing campaigns. Just follow the tips mentioned above and watch your walk-in customer base boom.